About the project
The project focused on a complete redesign of the corporate website and creating a more modern, intuitive digital experience.
The primary goal was to help customers quickly find current fuel prices, nearby filling stations, available services, and essential company information. The new website also needed to express the brand more accurately and build user trust through clear content and intuitive navigation.
What I worked on
I started by analyzing the existing website and competitor solutions, reviewing the main user journeys, and identifying key problems. The research findings were consolidated into a user persona and journey map, which helped define goals, pain points, and opportunities for improvement.
Based on these insights, I revised the website structure, created a new sitemap, and prepared the first wireframes. I then designed detailed, responsive layouts for the main pages and user journeys in Figma.
My approach
The design centered on customers’ most common tasks: checking fuel prices, finding a convenient filling station, exploring available services, and making a quick decision.
I paid particular attention to simplifying navigation, visual hierarchy, and access to important information. Moving consistently from research and sketches to detailed layouts made it possible to connect every design decision to a specific user need.